A community gardening project aiming to transform Freeling Street and connecting it with green walkways, leading from Bingfield park to Thornhill Square.
Visit Website:
cultivatingcally.com2019 – ongoing
Holistic involvement in the project. Activities include project and brand development; funding applications, creating online infrastructures, event programming and marketing.
Cultivating Cally is an ambitious attempt to promote the greening of The Cally, an area in Islington, North London.
The project is driven by a group individuals who have existing ties to the area through their roles as organisers of The Cally Festival, an annual community festival.
In particular, the project has been directly made possible through ongoing commitments from Barry Causton, Anita Grant, Joana Casaca and myself.
2019
2019
2019
2019
One of Caledonian Road’s side streets: Freeling street.
Freeling Street had recently turned from a road into a redundant piece of Tarmac.
During the annual Cally Festival event, Freeling street is used as one of the stage areas; The Calm Zone.
This stage has traditionally been presented in the form of a pop up park on the day.
During the annual Cally Festival event, Freeling street is used as one of the stage areas; The Calm Zone.
This stage has traditionally been presented in the form of a pop up park on the day.
Freeling Street had recently turned from a road into a redundant piece of Tarmac.
During the annual Cally Festival event, Freeling street is used as one of the stage areas; The Calm Zone.
This stage has traditionally been presented in the form of a pop up park on the day.
During the annual Cally Festival event, Freeling street is used as one of the stage areas; The Calm Zone.
This stage has traditionally been presented in the form of a pop up park on the day.
Freeling Street had recently turned from a road into a redundant piece of Tarmac.
During the annual Cally Festival event, Freeling street is used as one of the stage areas; The Calm Zone.
This stage has traditionally been presented in the form of a pop up park on the day.
During the annual Cally Festival event, Freeling street is used as one of the stage areas; The Calm Zone.
This stage has traditionally been presented in the form of a pop up park on the day.
Freeling Street had recently turned from a road into a redundant piece of Tarmac.
During the annual Cally Festival event, Freeling street is used as one of the stage areas; The Calm Zone.
This stage has traditionally been presented in the form of a pop up park on the day.
During the annual Cally Festival event, Freeling street is used as one of the stage areas; The Calm Zone.
This stage has traditionally been presented in the form of a pop up park on the day.
Freeling Street during The Cally Festival 2019
2019
2019
2019
2019
The idea to make the pop-up park permanent came from the community.
While reviewing the 2019 Cally Festival, the project team highlighted the positive response and enthusiasm for the idea and proposed a bid be made to the Mayor of London’s Greener City Fund.
While reviewing the 2019 Cally Festival, the project team highlighted the positive response and enthusiasm for the idea and proposed a bid be made to the Mayor of London’s Greener City Fund.
The idea to make the pop-up park permanent came from the community.
While reviewing the 2019 Cally Festival, the project team highlighted the positive response and enthusiasm for the idea and proposed a bid be made to the Mayor of London’s Greener City Fund.
While reviewing the 2019 Cally Festival, the project team highlighted the positive response and enthusiasm for the idea and proposed a bid be made to the Mayor of London’s Greener City Fund.
The idea to make the pop-up park permanent came from the community.
While reviewing the 2019 Cally Festival, the project team highlighted the positive response and enthusiasm for the idea and proposed a bid be made to the Mayor of London’s Greener City Fund.
While reviewing the 2019 Cally Festival, the project team highlighted the positive response and enthusiasm for the idea and proposed a bid be made to the Mayor of London’s Greener City Fund.
The idea to make the pop-up park permanent came from the community.
While reviewing the 2019 Cally Festival, the project team highlighted the positive response and enthusiasm for the idea and proposed a bid be made to the Mayor of London’s Greener City Fund.
While reviewing the 2019 Cally Festival, the project team highlighted the positive response and enthusiasm for the idea and proposed a bid be made to the Mayor of London’s Greener City Fund.
Project & Brand Development
Project & Brand Development
Project & Brand Development
Project & Brand Development
With the project development led by Barry Causton, and alongside early & basic brand development work, together we produced a funding bid for the project, which was submitted in late 2019.
With the project development led by Barry Causton, and alongside early & basic brand development work, together we produced a funding bid for the project, which was submitted in late 2019.
With the project development led by Barry Causton, and alongside early & basic brand development work, together we produced a funding bid for the project, which was submitted in late 2019.
With the project development led by Barry Causton, and alongside early & basic brand development work, together we produced a funding bid for the project, which was submitted in late 2019.
The Bid
The Bid
The Bid
The Bid
Bid Successful – 2020
Bid Successful – 2020
Bid Successful – 2020
Bid Successful – 2020
Website Design & Development
Website Design & Development
Website Design & Development
Website Design & Development
To support the development of the project, a website was planned, designed & coded. Seen as tool for hosting dialogues, posting updates, and promoting awareness of the project online. Additional online/social media platforms were also set up.
To support the development of the project, a website was planned, designed & coded. Seen as tool for hosting dialogues, posting updates, and promoting awareness of the project online. Additional online/social media platforms were also set up.
To support the development of the project, a website was planned, designed & coded. Seen as tool for hosting dialogues, posting updates, and promoting awareness of the project online. Additional online/social media platforms were also set up.
To support the development of the project, a website was planned, designed & coded. Seen as tool for hosting dialogues, posting updates, and promoting awareness of the project online. Additional online/social media platforms were also set up.
March 2020
Official “Lockdown” announced
Official “Lockdown” announced
March 2020
Official “Lockdown” announced
Official “Lockdown” announced
March 2020
Official “Lockdown” announced
Official “Lockdown” announced
March 2020
Official “Lockdown” announced
Official “Lockdown” announced
Unfortunately, key aspects of the project were put on hold in light with the Global Pandemic.
The vital physical community engagement and events programme were postponed until further notice, with attempts to continue the promotion of the project through digital means only.
The vital physical community engagement and events programme were postponed until further notice, with attempts to continue the promotion of the project through digital means only.
Unfortunately, key aspects of the project were put on hold in light with the Global Pandemic.
The vital physical community engagement and events programme were postponed until further notice, with attempts to continue the promotion of the project through digital means only.
The vital physical community engagement and events programme were postponed until further notice, with attempts to continue the promotion of the project through digital means only.
Unfortunately, key aspects of the project were put on hold in light with the Global Pandemic.
The vital physical community engagement and events programme were postponed until further notice, with attempts to continue the promotion of the project through digital means only.
The vital physical community engagement and events programme were postponed until further notice, with attempts to continue the promotion of the project through digital means only.
Unfortunately, key aspects of the project were put on hold in light with the Global Pandemic.
The vital physical community engagement and events programme were postponed until further notice, with attempts to continue the promotion of the project through digital means only.
The vital physical community engagement and events programme were postponed until further notice, with attempts to continue the promotion of the project through digital means only.
Community Engagement work
Community Engagement work
Community Engagement work
Community Engagement work
During the pandemic, our abilities were restricted, and we could only continue the awareness and promotion of the project through digital means.
We created an online park builder and asked users to submit their ideas and willingness to participate in the future.
We created an online park builder and asked users to submit their ideas and willingness to participate in the future.
During the pandemic, our abilities were restricted, and we could only continue the awareness and promotion of the project through digital means.
We created an online park builder and asked users to submit their ideas and willingness to participate in the future.
We created an online park builder and asked users to submit their ideas and willingness to participate in the future.
During the pandemic, our abilities were restricted, and we could only continue the awareness and promotion of the project through digital means.
We created an online park builder and asked users to submit their ideas and willingness to participate in the future.
We created an online park builder and asked users to submit their ideas and willingness to participate in the future.
During the pandemic, our abilities were restricted, and we could only continue the awareness and promotion of the project through digital means.
We created an online park builder and asked users to submit their ideas and willingness to participate in the future.
We created an online park builder and asked users to submit their ideas and willingness to participate in the future.
Art Installation
Art Installation
Art Installation
Art Installation
Commissioned Street Painting
Planters were produced and installed.
With strict rules imposed, and promoted only to a handful of local residents, a hybrid digital and physical event to launch the pocket park was organised.
With strict rules imposed, and promoted only to a handful of local residents, a hybrid digital and physical event to launch the pocket park was organised.
With strict rules imposed, and promoted only to a handful of local residents, a hybrid digital and physical event to launch the pocket park was organised.
With strict rules imposed, and promoted only to a handful of local residents, a hybrid digital and physical event to launch the pocket park was organised.
Continued Engagement Work
& The Future
& The Future
Continued Engagement Work
& The Future
& The Future
Continued Engagement Work
& The Future
& The Future
Continued Engagement Work
& The Future
& The Future
2022
2022
2022
2022
Due to unfortunate timing, the project’s key engagement work coincide with a global pandemic, and we were unable to fully harness the communities’ engagement, essential for this type of project.
The pandemic has however highlighted the importance of green, social and communal inner city spaces.
This has since become topical within local and national authorities, and where similar projects and local authority initiatives have since gained traction in Islington.
Watch this space….
The pandemic has however highlighted the importance of green, social and communal inner city spaces.
This has since become topical within local and national authorities, and where similar projects and local authority initiatives have since gained traction in Islington.
Watch this space….
Due to unfortunate timing, the project’s key engagement work coincide with a global pandemic, and we were unable to fully harness the communities’ engagement, essential for this type of project.
The pandemic has however highlighted the importance of green, social and communal inner city spaces.
This has since become topical within local and national authorities, and where similar projects and local authority initiatives have since gained traction in Islington.
Watch this space….
The pandemic has however highlighted the importance of green, social and communal inner city spaces.
This has since become topical within local and national authorities, and where similar projects and local authority initiatives have since gained traction in Islington.
Watch this space….
Due to unfortunate timing, the project’s key engagement work coincide with a global pandemic, and we were unable to fully harness the communities’ engagement, essential for this type of project.
The pandemic has however highlighted the importance of green, social and communal inner city spaces.
This has since become topical within local and national authorities, and where similar projects and local authority initiatives have since gained traction in Islington.
Watch this space….
The pandemic has however highlighted the importance of green, social and communal inner city spaces.
This has since become topical within local and national authorities, and where similar projects and local authority initiatives have since gained traction in Islington.
Watch this space….
Due to unfortunate timing, the project’s key engagement work coincide with a global pandemic, and we were unable to fully harness the communities’ engagement, essential for this type of project.
The pandemic has however highlighted the importance of green, social and communal inner city spaces.
This has since become topical within local and national authorities, and where similar projects and local authority initiatives have since gained traction in Islington.
Watch this space….
The pandemic has however highlighted the importance of green, social and communal inner city spaces.
This has since become topical within local and national authorities, and where similar projects and local authority initiatives have since gained traction in Islington.
Watch this space….
2023
2023
2023
2023
